Welcome to Learning2drive

Want to learn to drive? You need a driving instructor.

There are some good ones in the panel to your right.

Want a web site for your driving school? You need a nerd.

And that's me, I'm a genuine nerd and I've got the bad skin to prove it. After 12 years programming computers for a living I fancied a change and took to driving instructing, but the nerd in me would not be quelled, and after a couple of years I wrote my own web site.

Guess what? It wasn't enough, no customers. Why? Not being found in the search engines.

Next step: Search Engine Optimisation. (Yes, it's a big enough subject to get its own Capital Letters.) What is SEO? Simply, getting search engines to like your site and feature it high up in their listings.

Try this: look in your favourite search engine for driving lessons in your town. Now go to page 10 of the results and you'll probably find a perfectly nice looking website belonging to Billy Nomates that never gets seen by anyone except Billy and his mum. Reason? No SEO.

Now go back to page 1 and see other perfectly nice looking driving school websites basking in the limelight and getting hundreds of visitors a month. Reason? SEO.

And that's what I offer. A perfectly nice looking web site with SEO, and it's easy, quick and cheap.

*Price is for an individual instructor or family firm (up to 3 instructors).

What you don't get

You don't get flashy graphics with me or any other gimmicks. No garish colours. No knock you on the head special effects. You don't even get a choice of 25 different layouts. You just get a web site that people want to find when they look for driving lessons. And what do they want? Information.

What you do get

A simple, elegant, minimalist website which loads quickly, in which people can easily find the information they seek. They want to know who you are, what you do, how and when you do it, and how much you charge. And you want them to find you, right? That's why you also get the miracle spice SEO.


How do I set up my driving school web site?

Setting it up is completely simple, you don't need to grapple with a web template or learn how to use a content management system, just email your words and pictures and everything is done for you. Just follow these steps:

1. Pick the sections you want

You can have up to 10 sections, all for the same price, and the more the better. Just have a look at the Sample Web Site and pick the ones you want; you will also see some ideas for what to put in each section. If you need something else, say a section on fleet driver training, you can have it, just say.

2. Pick your colour scheme

You can try the sample website in a variety of colour schemes, just pick the one you like. If you change your mind later don't worry, it's easy enough to change.

3. Write the words

The words and pictures on the site are yours and yours alone, so take the time to get them right. You need to sell yourself to your prospective customers, so remember what they came for and give them the who, what, how, when and how much.

4. Press send

Just email the section headings you want and the words for each section, any pictures of you or your car you want included, and your chosen colour scheme, and sit back.

Within a few days your new web site will be ready, and any last minute changes you want can be done then.

At any time in the future, if you want something changed just email it in, and it'll be done at no extra cost.


How much is it to set up and run the website?

Setting up is free, you only pay monthly by standing order starting one month from when the site goes live, and you only continue paying for as long as you want it, there is no minimum term. Think what that means. You can have your web site for two months, see how it works for you, and walk away if necessary, all for just one month's payment:

Continuing support is included, not just updates to your site when you need them, but week by week monitoring of your position in the search engines to keep those pupils coming in. All search engines change their algorithms from time to time, but you don't have to worry about that, I keep on top of it.


How do I get in touch?

For answers to any questions you might have, or to send in the text of your web site and get started, just email:
edwicks@btinternet.com

You can expect a reply within 24 hours, if you don't hear from me try again, email is not always 100% reliable.

I look forward to hearing from you, and best wishes.

Ed Wicks
Learning2drive
1 Beech Avenue
Beeston
Nottingham
NG9 1QH

"Lesson - Don't underestimate the power of the Internet!!

"I set up my website through Ed Wicks at Learning2drive.net just over a year ago. After the initial set up period my site has achieved excellent Google search results ever since - usually on page 1 or 2 for the key searches. Consequently probably over 50% of my enquiries come from this source.

"In terms of administration Ed has provided excellent service in terms of any changes that I have requested and also in successfully steering the site through the ever changing vagaries of Google's ranking processes. It is comforting to know that Ed clearly possesses an in depth knowledge of the technicalities of Internet and search engine methodology.

"To finish - great value for money - and as they say it does what it says on the tin - what more can you ask?"

- Sally Holdsworth ADI, Sally's School of Motoring, Eggborough, Yorks.

"We had no idea how to set up a website when we needed it, you came to us at the right time. Everyone else seemed to be extremely expensive which is not what we wanted !! You gave us the opportunity to try out a website at a very reasonable price, and to manage it as well, just what we needed as neither of us had a clue what was involved.

"This was very easy to set up, and the support you have given us has been fantastic, we seem to always be changing or adding things to our website - you make it so easy all I have to do is send you an email and then it's done.

"We monitor our bookings carefully, and having our website come up on the first page of Google has improved business immensely. Again many thanks to you.

"This is such an easy way not only to have a website, but to have someone manage it for such a small sum is a great advantage. I really like the way you reply to queries so quickly and keep the explanations easy!!

"Keep up the good work."

- Theresa Parsons, Ladydrive, Brighton.

"Thanks for the brilliant website, you made the process of setting it all up as easy as sending an email, whenever I need changes made to the content they are always done very quickly with no fuss whatsoever, and the ongoing support has been simply fantastic.

"Very pleased with the position of my website on Google plus all the other search engines, which has brought me more new customers than the famous yellow book ever did.

"Money very well spent ! (It does exactly what it says on the tin.) I would recommend one of these websites to any ADI looking to get more work. Many thanks."

- Richard Bowers, Richard's Driving School, Colchester.

"I have been extremely pleased with the service provided by Learning2drive, and any queries I've raised have without exception, been dealt with very quickly and professionally. It has also been reassuring that my website is monitored on a regular basis for it's effectivness."

- Julie Taylor, Freedom (North West) SOM, Manchester.

"I am very pleased with my Learning2drive website, it went live within a matter of days and now I am on the first page for every town I cover when searched on Google.

"Ed has dealt with any amendments to the site very quickly and after a slowish start I am now getting several enquiries and a good bit of business as a result, just one customer has covered the cost of the site for a year so I can thoroughly recommend it."

- Paul Markham, Jiffy Driving Tuition, Peterborough.

"My website was set up very quickly and efficiently and has produced a steady flow of clients in all areas of my business, making it extremely good value for money. The on-going support from Ed Wicks has been prompt and informative and, as a result, I have already recommended a number of clients to him."

- Dave Adams, Flying Colours (Northwest), Manchester.